In an industry where people are supposed to be educating clients about how they can improve their business, most of us have no clue how to stand out from the crowd so we can improve our own. And, in a world where coaches are supposed to help their client make their dreams come true, most coaches are far from realising their own dreams. It’s a sad state of affairs.
Having come from a world of advertising, where everyone hampers on about “point of difference” while every big agency in the world follows the same model, it interesting to see the lessons no one wants to learn.
You see… as any new business startup, I am not short of finding advice about how to get more clients. The number of people out there, regurgitating the same pile of horse manure about how to stand out from the crowd, is endless. Ironically, every one of them says & does the same thing.
Which is all nice an dandy, except for the fact that none of them are standing out, they all base their pitch on triggering my insecurities (if you can believe I have any), and 9 out of 10 couldn’t come up with a creative idea if their life depended on it. The one who could, will probably be too scared to rock the boat and keep their ideas buried deep down, along with their dignity.
Their model is simple. People search for answers online, so we’ll have a catchy line that’ll attract the punters to our site. In return for your email address, the site offers a free ebook that’s supposed to help you lose a ton of weight and make a million bucks faster than you can blink, you download the ebook, which is always a rubbish article they picked for free from ezine. Then they email you every week, some more often, with a new offer that’s exclusive to only 10 people and threatening that your life will always be shit if you don’t sign up NOW… hoping that one of these times they’ll catch you at a moment of weakness … and praying that you were born yesterday!
They’re no better than online poker sites, or Nigerian diplomats needing your bank account details.
The big players do the same thing except that instead of inviting you to the website to download a free ebook, they offer an exclusive invitation to a seminar or workshop where they hope to sign you up on the spot. The same manure, but served on a nice platter with free coffee & muffins. And lets not even get started on the “tony bobbins” & “the secret” people.
It used to piss me off to no end. Now I have accepted that the more of these wannabe wealth masters there are, the better I am. So bring it on mofos, show me your cards… your ebooks, your adwords, your free exclusive workshops, your million dollar tips and your success posters with images from the 80s because I’m holding the Trump card, the royal flush-you-down-the-toilet card… Ok, enough with the puns.
Now that I’ve had my bitch for the week, and lost a dozen contacts from my facebook, I’ll get back to doing things differently.
Anyone interested in my new ebook?
Coming soon, the real secret hidden codes of “The secret”. Don’t miss out, go to my website now and register for an advance copy. Don't delay, do it NOW. Offer Valid only till September 2099 and exclusive to only 68,000 people.
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